David Falk

Forever identified as "Michael Jordan's agent" David Falk and his FAME agency set the standard for NBA agents. Often mentioned as second to only the NBA commissioner in league stature, Falk's negotiating and marketing prowess dominated the league during the Jordan era. Falk realized the value of a good image and was very generous and cooperative with his time, and I actually feel he had fun being the subject of the camera; a refreshing change from his daily efforts to get his clients in front of one.